YOU’LL WANT TO ‘WORK OUT’ IN THIS BEAUTY GYM IN THE HEART OF KL
The highly raved about Bella Marie France Beauty Gym, an immersive pop-up spanning 3300 square feet, is happening in the heart of Kuala Lumpur for one day only!
If you thought playgrounds were only for kids, think again. There are many wild popularity of made-for-Instagram pop-up exhibits have proven that grown-ups are just as excited to play—especially if a good photo-op awaits. Now, Bella Marie France is giving its luxury touch to the trend with the launch of the BMF Beauty Gym, an experiential beauty adventure and one of the most anticipated beauty playground events on the beauty calendar.
Housed at Slate @ The Row, Jalan Doraisamy, BMF Beauty Gym is an ephemeral beauty gym that allows guests explore 3300 square feet of immersive pop-up. Each corner has its own interactive social moments allowing guests to discover the experience from BMF.
Expect endless eye candy from neon lights in the word of “Beauty Gym”, to three treatment rooms where guests can “experience the most advanced technology” and an All Hours health bar with our professional nutritionist team—revel in a galore of Instagram-worthy delight and immerse yourself in the world of BMF Beauty Gym. There is also a hearty breakfast jar workshops and skin and body analysis counters to experiment with classic BMF experience.
Not just an ordinary gym, the Beauty Gym commence with Maggy Wang spicing up the event with a 20 minutes of Mindful Movement. It was curated specially for this Beauty Gym and as usual, the fun and bubbly personality Maggy always seeking for new ways to motivate and keep the session fun! The #movewithmaggy session is pumping up the beat and everyone has been worked up a sweat. Be inspired to free your mind, be empowered to push your limits, with #BMFBeautyGym.
After the Mindful Movement, our founder Miss Amy Quek gave the official welcome speech to the assembled guests. She described BMF as “a Beauty Gym, with whole lot of goodness”. She also shared her philosophy on the new brand stems from a true understanding of today’s cosmopolitan women who aspire to achieve a holistic work-life balance. Thus, the new business was developed specifically to cater to the needs of our time-hungry customers, who place utmost importance in enjoying curated and precise treatments. The quick but informative speech ends with a photo-opp with another gorgeous woman behind the brand, Operation Director of Malaysia, Miss Joanne Yeong.
Our Beauty Gym Crew were there, and they were stylish pink squads! They had a ball, sharing all the beauty event rapture on their respective social channels. An edgy and unique experience awaits with our most celebrated products. Guests can get their glam game on with the All Hours Skin Bar with DJ console and get the product demonstration or trial at the consultation area with BMF experts. Just how no gym is complete without its own music, guests are able to take photos in this skin bar with a pink backdrop filled with cute white headphones.
We always say that our treatments are so relax and pampering you can sleep in it. To underscore that principle, we created a locker concept corner with a comfy couch where guests could slumber, if only for a few precious moments. A photo booth with instant print service was stationed there to make it a memorable one!
We combine cutting-edge style with fun games for this Beauty Gym. Set against a glamourous pink backdrop, guests may also enjoy a wide range of fun games, including “Trampoline Slow-Mo Booth” and the Claw Machine.
The best part? Prizes. Each claw earns guests gift which consist of our signature products. Three tokens handed to guests upon entry to cash in on some exclusive BMF prizes. Excitable guests jumped on the mini trampoline, everyone adored the fun of jumping, and there was more than one request to take another shot.
At a decidedly hearty stand, decorated with neon light and colorful breakfast jar, our nutritionist team was there to fuel the guest’s day the right way. Even influencer Hunny Madu took a few notes about the fruity overnight oats.
Last but not least, our team even move their treatment rooms into this transitory Beauty Gym, we couldn’t be happier to show our guests around, virtually. This is where our therapist will get to know our customers skin/body better. The individualized combi treatments incorporate science and technology tailored to the unique needs of customer’s skin and body. The treatments showcased include:
Rejuvenate – Derma Epi Glow & Indiba® BodyCurve System
Uplift & Energise – Venus Freeze Face & Chi Massage
360° Turn Around – Plasma Age Defying for Anti-Aging & Pro Freeze
The guests had an enjoyable virtual tour of our treatment rooms and we know their anticipation to turn the virtual tour experience into the real thing. Hence, we are giving away complimentary treatment to every guest to pop by our store one day and get to experience the real Beauty Gym by trying one of our combi treatments.
Naturally, our guests couldn’t leave empty handed. Each one was gifted with a hefty gift box of limited edition premiums and exclusive product from BMF.
A heritage 1940s pre-war shop house on Jalan Doraisamy which sits in between the hustle and bustle of KL’s nightlife was transformed into a one day exclusive experience dedicated to everything and anything beauty. This is the first time BMF has delved into something this out-of-the-box. An ultimate fun yet memorable experience, we know we can expect the upcoming beauty gym to host a wild (and supremely Insta-worthy) repertoire of activities to get our guests familiar with the classics in the Beauty Gym in future!